garnier case study

38 10. It has recently been replaced by “Because you’re worth it”. Reference ……………………………………………………………… 60 Executive Summary The application of the four Ps (Product, Price, Promotion, and Place) of marketing revolves mainly around the customers in the target segment. L’Oreal is one of the most successful International premium brands in India. No surprise then that major marketing efforts of companies attempt to attract the most potential group. | | | | | | NATURAL INGREDIENTS OF GARNIER: FRUCTOSE AND GLUCOSE: Fructose is also known as fruit sugar because it is abundantly found in fruits. • Southern market is predominantly a sachet market, accounting for 70 % of sachet volumes. It has penetrated firmly in the Indian market both in skin care as well as hair care products covering a wide range from shampoos, conditioners, to gels, serums, hair mousse, anti-acne ointments, anti-wrinkle creams etc. 1 Hair care products 18 6. In India Garnier manufactures its products in Pune whereas it’s registered office is in Mumbai. GRAPE SEED OIL: Fragrant fruit oil concentrate that starts nourishing while one colors his/her hair. To guarantee complete satisfaction to its customers, Garnier seeks to continually improve product performance by addressing their customer’s specific needs using the company’s long expertise in hair care, hair color and skin care.To be sure Garnier products guarantee maximum effectiveness in total harmony with the customer’s body, the company rigorously lab-tests all its new product propositions. With over a century of experience in the cosmetics industry, L’Oreal has established 19 global brands and produces them in 40 factories across the world. 39 11.SWOT Analysis ………………………………………………………….. 40 12. This can be justified from the current market scenario of shampoo market which states that the current per capita consumption of shampoos by Indian consumers is just 13 ml which is very less as compared to its other Asian counterparts where t is about 160 ml in Indonesia and about 330 ml in Thailand.Further, our research shows the following facts: • The frequency of shampoo usage is very low. The below graph suggests that like Shampoos, Hair Dyes do not show | |any seasonality in terms of advertising peaks. However, within a period of five-six years, the use of skin care products has increased significantly in India. 8% over the previous year.The hair care market can be segmented into hair oils, shampoos, hair colorants & conditioners, and hair gels. EVOLUTION OF SHAMPOOS IN INDIA • HLL has been an undisputed leader in this market from early 90’s from where the concept of shampoos got consideration. Scientifically developed and enriched with selected natural ingredients, its products help look healthy and feel good every day. M Opportunities. Garnier is an international brand with definite product lines for various purposes. | | | | | | |Garnier Essential Cleansers Products  | | Garnier Essential Cleansers – Garnier Gentle Face Wash, Garnier Gentle Cleansing Milk, Fresh Clean feel Face Wash. | |[pic] | | | | | |[pic] |Garnier Essential Care Products  | | | Garnier Essential Care – Garnier Daily Moisturizing Lotion, GarnierDaily Moisturizing Cream, | | |Garnier Replenishing Night Cream, Garnier Eye Contour Gel. STUDY OF 4 P’S OF GARNIER HAIR CARE PRODUCTS • Garnier Fructis Daily Care [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] Garnier Fructis Daily Care is fortified with Reinforced Active Fruit Concentrate – an innovative combination of vitamins B3 and B6, fructose and glucose. At the heart of our program, we provided something all festival fans crave – a cool hair wash and hot new style, delivered via a multi-sensory experience that maximized brand immersion: The Garnier Salon. To popularize its product line L’Oreal has occupied brand corners in many big malls and retail outlets in which garnier products get a major chunk.L’Oreal has tie ups with many big beauty salons and parlors who can promote and sell its products. And, more importantly, someone else’s resources are depleted rather than our own. This result indicates that Garnier has a well defined target market catering mainly to upper middle class consumers which is mainly why the working respondents are frequent users of different products of Garnier. These giveaways also included coupons to drive purchase at retail. It has registered a growth of 3. Garnier Men’s Strategy Men’s grooming is the new obsession in India with many cosmetic brands trying to tap this market by coming up with grooming products for men. Facebook proved to be very efficient in return on investment versus other channels, especially when we increased the frequency of exposure. For instance its Garnier brand of Color Naturals is an `Indianised’ product.L’Oreal’s innovations always start from its luxury brands then penetrate to the brands in different price level and different markets eventually implemented in its consumer brands. Recommendation ……………………………………………………… 56 15. Welcome to the world of case studies that can bring you high grades! This indicates that the brand is popular amongst the working people. Presence in Emerging Markets. To manage the crowds that would start forming as early as 7:00 AM, we developed a sophisticated digital queue system that ensured a seamless, hassle-free brand experience. HLL was the first company to target the rural market with shampoos. Check the newly added brand strategy case studies and get our latest blog post. Much like Britain’s tabloid fascination with DavidBeckham’s changing hairstyles, the recent decision by Mahendra Singh Dhoni, the 26-year-old captain of the one-day cricket team and the face of Brylcreem in India, to chop his long locks made front-page news. We think her direction was the best thing that could happen to us and our project. Green tea contains Caffeine, which has stimulating properties and is considered a medical plant. ? Twitter. This indicates that the customers are regular and loyal users of almost all the product lines of Garnier. Beauty products market growing with a significant rate. Since ‘Free’ happens to be the most powerful word in a marketer’s vocabulary, most viral marketing programmes have attached themselves to it.The idea is to give away valuable products or services to attract attention. Many people still prefer to use homemade and traditional products to cure the skin problems. The group is taking the acquisition route to enter this niche sector. For aspirational products Garnier has adopted an international pricing strategy, which may not be the case for the rest of the products. Skin care items- The products are White Complete Eye Roll- … This means that the brand has successfully caters to the needs of the youth as well as people falling in the age bracket of 35 to 55.PREFERENCE FOR SKIN CARE OR HAIR CARE AMONG WORKING RESPONDENTS Figure 8 [pic] Out of the 43 people who are working, about 29 of them use Garnier products and out of these 29 people, only 4% of the respondents use only skin care products and 18% of them use only hair care products while a major chunk of 78% of the respondents use both skin care and hair care products of Garnier. In many cases, these products are used on special occasions such as weddings, parties etc. Customers, who have caught the virus, do the selling. L’Oreal recognized the leverage effect of it brand and focus its propagandas on brand rather than propagandas on particular product. ANTI STORAGE GINGKO: Gingko slows down storage of fats and is renowned for it filtering properties. Garnier has positioned itself as a lifestyle product mainly targeting teenagers and young girls. ” PRICE The target segment for any product is that homogeneous group of people which is purported to be the most potential customer for the product. L’Oreal India has discovered over the years, the behavior of the Indian consumers and has realized that the Indian consumer is not as price conscious as is portrayed. 71 million).Although L’Oreal’s professional products division represents only 17 per cent of total revenues, hair color was the Paris-based group’s genesis and remains the creative heart of the business. • In mid 1997, per capita consumption of Shampoo increased • Of the Rs. Garnier Report Harvard Case Study Solution and Analysis of Harvard Business Case Studies Solutions – Assignment HelpIn most courses studied at Harvard Business schools, students are provided with a case study. ……. The program also helped expand the brand’s presence beyond on-site festivals, arming consumers across the nation with not only product, but added-value content and access to the festival experience from afar. Palais Garnier - Audio Tour Builder - Case Study | Antenna Intl Behind the scenes at Palais Garnier Palais Garnier is one of the most recognizable opera houses in the world. Over the past decade the company has trained more than 30,000 hairdressers in India in the use of its products. On the basis of the research conducted by us, the shampoo market has a large untapped market as it is still considered as a premium cosmetic product by a huge part of the Indian population. The paper attempts to describe the reason for failures for Garnier in the Chinese market. FRUIT AHA’s: Alpha Hydroxy Acids are a specific and original chemical family that is found in numerous fruits: malic acid in apples, citrus acid in citrus fruits, and tartaric acid in grapes. CURRENT SCENARIO OF SHAMPOO MARKET Shampoos are a significant segment of the hair care industry and they mainly cater to the middle class, the upper middle class, teenagers and now the upper class rural consumers. | | |[pic] |Garnier Light Fairness Anti-Marks Products  | | |Garnier Light Fairness Anti-Marks Products – Garnier Fairness Face Wash, Garnier Fairness | | |Wipe-off Lotion, Dark Spots Prevention moisturizer, Garnier Anti-marks & Fairness concentrate, | | |Garnier Total Comfort Nourishing + Anti-tightening cold cream, Garnier Light Matte Mattifying | | |Fairness Cream, Garnier Light Under Eye Dark Circle Lightening Cream. The market potential includes potential customers and considers upper demand limit. In China the acquisition will enhance L’OrealA’s market position in skincare and acquire distribution channels Mininurse had. To make its presence feel in different parts of the world L’Oreal has acquired many different companies like “The Body Shop International plc”, known as The Body Shop, which has over 2,000 stores in more than 50 countries.ANALYSIS OF INDIAN MARKET Garnier being an important brand of L’Oreal in both hair care and skin care is available all round the globe easily. What Is the Macro Environment in Business Analysis? case study. The hair oil market is valued at Rs. Evaluated by experts and consumers before being put on the market, Garnier products give immediate and visible results. Sachet sale became 40 % of the people a Unisex brand mainly used its international campaigns India... It has helped to establish about 300 salons in the world ’ s generation did not know how to scissors. Formula helps keep your color-treated hair brilliant and shiny hair, it penetrates the. Promotional techniques to market its products that promise strong and shiny hair, protecting it from and. 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